Discover the qualities that make Zoho Campaigns the email marketing software that best suits your business needs.

Virtuality gained ground in 2020, and email marketing was one of its great protagonists. Even amidst chaos, companies that leveraged this medium saw exponential revenue growth.

Beyond what has been said about the death of email, the truth is that it remains a strong resource over time as part of marketing and security strategies.

According to Hubspot, email generates $38 for every $1 spent, resulting in an astonishing 3,800% ROI. It also indicates that marketers using segmented campaigns notice up to a 760% increase in revenue.

Impressive, right?

Discover how Zoho Campaigns is the excellent support tool that will enable you to achieve these and other growth results for your company.

What is Zoho Campaigns?

It is a solution that allows you to create and manage email marketing campaigns simply and effectively.

It focuses on providing personalization and automation to facilitate customer interaction and improve lead capture and retention in the sales funnel.

It integrates with Zoho applications such as CRM, Desk, Bigin, and Book, from which you can extract subscriber information. It also integrates with Eventbrite, Salesforce, G Suite, as well as Microsoft 365, Shopify, Woocommerce, Zapier, and many more.

Through its mobile application, you can manage campaigns from wherever you are and receive immediate notifications about the performance of a particular campaign. It is available for iOS and Android.

Key Features of Zoho Campaigns

With the help of these features, you will be able to create email marketing campaigns that help you achieve your desired sales levels:

• Facilitates the creation of forms that you can integrate into your website for subscriber acquisition with voluntary consent to receive emails from your account.
• Enables the creation of personalized emails using customer or prospect data to increase open rates.
• Allows the inclusion of interactive elements such as images, videos, and surveys to enrich the interaction.
• Offers over 240 responsive email templates that you can use or create your own with ease by transcribing or dragging and dropping elements in the workspace.
• Facilitates audience segmentation, even based on their behavior, to achieve greater effectiveness in the strategy.
• Provides the ability to conduct A/B testing to identify the most effective message within your audience.
• Allows multiple people to manage the same email account, so you can distribute functions among your team members.
• Enables the sending of email sequences to automate workflows, ensuring they reach recipients at the right time and with a clear objective.
• Provides reports with precise effectiveness details, such as who opened the email, who clicked the link, which emails bounced, and more.
• An extraordinary tool that can easily integrate with your online store.
• Offers unlimited technical assistance, even on weekends, as well as a wide range of resources such as blogs, videos, virtual classroom training, and one-on-one support.

Pricing

Zoho Campaigns offers a forever free account that allows you to send up to 12,000 monthly emails to 2,000 subscribers, which you can segment as you wish.

It also has paid plans ranging from $2, $4, and $6 per month with annual billing, as well as a customized plan for companies that need to send more than 100,000 emails per month.

You can purchase these plans using Visa, Mastercard, American Express, and PayPal, as well as via bank transfer or check.

Conclusions

Zoho Campaigns is a powerful solution for creating and managing email marketing campaigns, allowing you to achieve high levels of effectiveness with ease.

With Zoho Campaigns, you can:

• Create forms to capture subscribers or upload data of already registered users, through its integrations or some spreadsheets.
• Personalize emails and enhance user interaction with multiple resources.
• Launch campaigns using its templates or ones you design yourself.
• Conduct A/B testing.
• Distribute functions among your team.
• Automate emails through established sequences according to your goals and workflows.
• Obtain effectiveness details.
• Use it from your mobile device, and more.

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