HubSpot: Increase traffic and generate more conversions

: 30 October 2021; Marketing & SEO

Discover how you can achieve increased traffic, more conversions, and customer loyalty with the help of HubSpot.

If you're in search of marketing and sales automation platforms for your business, HubSpot could be the solution you've been waiting for. Small and medium-sized enterprises (SMEs) need to maximize productivity with minimal investment to become more competitive in the market.

Relying on technological tools is the quickest way to enhance operational capabilities with fewer resources. Based on this fundamental principle of efficiency, HubSpot offers you the opportunity to automate marketing and sales management to stimulate your business's growth with simple yet powerful solutions.

So let's see what HubSpot is and how it can collaborate with your small or medium-sized enterprise.

What is HubSpot?

It's a platform designed to simplify the automation of marketing, sales, and customer service management for SMEs. HubSpot is a cloud-based CRM aimed at optimizing customer relationships.

It's a flexible platform that can be adapted to your needs, even intuitively. It operates under the inbound methodology, which allows for cultivating meaningful and lasting relationships with customers over time. Inbound provides unparalleled experiences and attracts through the provision of value.

It comprises several solutions that can work together or independently, depending on your needs. It also offers integration with over 650 third-party applications to expand its capabilities. The tool is available in more than 30 languages, with the company providing services in 8 of them. It includes an app for both Android and iOS, allowing you to manage the CRM from wherever you are.

HubSpot's Integrated Tools

This marketing and sales automation platform includes 5 functionalities that can be used independently or integrated for better results. These are:

Marketing Hub:

Its main function is to attract tailored audiences to your ideal customer through blogs. It also facilitates increasing conversions and executing inbound marketing campaigns for customer retention.

Sales Hub:

This software is designed to manage sales teams, improve customer interaction, offer quotes, and manage multiple communication and support channels.

Service Hub:

This service software offers automation capabilities for help centers, handling satisfaction surveys or new requests, configuring chats and customer portals, among other features.

CMS Hub:

A content management system that allows you to create websites with organic search engine optimization, management of custom themes, and seamless integration with HubSpot solutions.

Operations Hub:

With this software, you can perform automations, as well as clean and synchronize data to maximize system efficiency and achieve the expected results.

Key Features of HubSpot

Among the most important features of HubSpot are:

Creation of blogs to enhance connections with your business's target audience.
Management of ads and posts for Facebook, Instagram, LinkedIn, and Google directly from the tool.
Video storage for use within content tools.
Configurable chat tool with bots for direct and automatic assistance, allowing the choice of topics to be handled by company staff.
Generation of customized email templates that can be shared with the team.
Tracking, recording, and analysis of phone calls to identify improvement possibilities in the sales team.
Scheduling appointments and meetings, as well as managing email campaigns.
Generating and sending quotes to customers.
Managing sales funnels, configuring and managing tickets, as well as help centers.
Customer portal to provide personalized environments and improve communication.
Managing work teams and their access to specific content.
Creating satisfaction surveys and obtaining service ratings.
Process automation and report generation on customer behavior, campaigns, and more.

HubSpot Pricing

HubSpot includes a set of tools that can be accessed for free, both in its marketing application and in its sales, customer service, and operations applications. It also includes paid options for each of these.

Marketing Hub offers three plans ranging from $45 to $3,200 monthly with annual billing. Sales Hub integrates plans from $45 to $1,200 per month per year. Service Hub also has three plans ranging between $45 and $1,200 per month, while the CMS can be accessed for $23, $300, or $1,200 per month. Lastly, Operations Hub has prices ranging from $45 to $2,000 per month with annual billing.

Conclusions

HubSpot is a solution for SMEs that encompasses multiple solutions aimed at increasing conversions and improving customer satisfaction in a simple manner. It consists of 5 solutions: