What turns social media into a business channel is the number of people connected through them and the potential each one has. If we look at the statistics, it's logical to think that ignoring them is not an option. Here are the 7 reasons why using digital marketing for your company is crucial.

1. Massive reach of the target market.

As we can see from the charts extracted from the study "Digital in 2018: World’s Internet users pass the 4 billion mark," social platforms have more than 3 billion users, equivalent to 43 percent of the world's population, and this number is increasing.

The most important thing for your company's marketing is that social media has well-defined user characteristics, allowing you to define the population you want to reach.

2. Builds brand loyalty.

Through social media, brand loyalty can be developed by creating a community around it. People like to express opinions, and social media enables that.

A positive opinion about our brand builds trust among other users. But what about negative opinions that are often posted? A negative opinion is a quick way to get feedback, which if managed well, can be more beneficial than positive opinions. We tend to believe someone who changed their negative perception about a product, service, or company to positive, more than the opinions of those who always had a positive impression.

This leads us to the third point.

3. Improves customer support.

Social media is a great source of feedback. You don't need to invest in surveys or footwork. We're not saying that other feedback tools shouldn't be used, but a social media channel is a free and highly effective tool that connects you firsthand with your interested audience.

4. Boosts SEO for your website.

Being active on social media has a direct effect on traffic to your website, which translates into improved web positioning and, consequently, sales opportunities.

5. Speed.

The speed offered by digital media is unrivaled compared to any other. It's an instantaneous coverage method. The advantage is that everything is concentrated at the same moment: brand, consumer, and medium. Since communication is direct and immediate, short-term results can also be observed.

6. Easy and real-time result measurement.

Other media like TV, radio, or press can only provide general statistics, such as ratings or the number of printed magazines or newspapers. They can't tell for sure who saw your ad and how they interacted with it. In contrast, all digital strategies can be accurately monitored in real time, often generating a report with the information you want to measure your return on investment.

7. Cost reduction.

Compared to traditional marketing media (TV, radio, press), advertising costs on social media are minimal, with a larger audience. Ask yourself, how many people today read newspapers compared to those who check their Facebook.

Furthermore, as mentioned before, social media allows for up-to-date statistics, which saves costs on time or personnel needed to generate such information.

Since the arrival of smartphones, social media is at everyone's fingertips. Having a marketing campaign is within reach of any company. Still, managing social media, creating quality content, and measuring results can be time-consuming, and you should mainly focus on your business. You can rely on us to assist you with these tasks; we have the experience you need.