Social media is a powerful medium for promoting brands and boosting sales in this digital era. Users admit to spending a lot of time on social platforms with various intentions, including discovering products and services that meet their needs.

However, one of the most time-consuming activities in digital marketing is generating content for social media. The workload is demanding, as it requires multiple professional profiles to create, publish, and evaluate metrics provided by each of these platforms.

So, this time we'll talk about Zoho Social, a platform for centralized social media management that will help you save time and effort while enhancing the effectiveness of your social media posts.

What is Zoho Social?

Zoho Social is software for social media management that allows you to automate your posts and provides a series of customized reports, all centralized through a single admin panel.

This platform works with the most prominent social media platforms in the market, including Facebook, Instagram, Google My Business, Twitter, and LinkedIn. It supports your marketing team to work in an integrated manner with direct communication through chats, audio, and video calls.

It also has a mobile application available for both Android and iOS, allowing you to publish and monitor all your accounts from wherever you are.

Zoho Social offers both an individual version and an ideal one for marketing agencies to manage multiple accounts.

Key Features of Zoho Social:

Zoho Social provides unique features that facilitate sales for your company. Some of them include:

• Easy scheduling of posts on various social media platforms, with prediction of the most effective posting times for your business.
• Content calendar management, allowing you to schedule and observe the flow of posts on a daily, weekly, or monthly basis.
• Monitoring software that scans keywords, hashtags, and product reviews, as well as enabling direct communication with your audience through direct messages.
• Predefined and customizable reports for analyzing social media performance, audience characteristics, post engagement, traffic sources, reach, impressions, and more.
• Control and monitoring of live broadcasts.
• Integration with Zoho CRM to capture data from prospects visiting your website and accelerate their conversion to customers.
• Integration with Zoho Desk to provide better customer service aimed at increasing retention rates. It automatically converts mentions with customer requests, complaints, or issues into tickets for faster responses.
• Compatibility with the zShare browser extension, allowing you to share articles or websites on your social media platforms directly from your browser and create stories with impactful images.
• In agency accounts, it is possible to customize the Zoho Social environment with your logo and domain, enabling you to generate custom reports for your clients with your brand image.

Pricing of Zoho Social:

Zoho Social offers various plans. The free version can be managed by a single person and supports posting for one brand on up to 7 channels.

For individual businesses, there are 3 plans ranging from $10 to $37.5 per month with annual billing for one brand. It also offers two agency plans priced at $200 and $300 per month with annual billing to manage up to 20 brands.

If you need to manage a higher number of brands, you can contact the sales team for more information. The paid plans come with a free 15-day trial period that allows you to explore its functionalities.

Conclusions:

Zoho Social is an automated social media management platform that provides centralized support for the most important social media platforms in the market. It streamlines content publishing, tracking, and detailed user reporting.

With its mobile application and integration with Zoho CRM, Zoho Desk, and zShare, it aims to increase prospect conversion. It caters to both individual companies and marketing agencies handling multiple brands.

It offers a free account per brand and paid plans with a 15-day free trial.

For more information about this powerful software, you can contact us through any of our support channels.