If you have a personal brand or own a business, it is important that you master the metrics or indicators of digital advertising to determine the effectiveness of digital campaigns and the marketing team.

Contract management within the company is one of the most cumbersome and complex activities since contracts are often inaccessible, their location requires valuable time, and they can even be lost at times. Discover how Zoho Contracts accelerates and streamlines contract management for your business.

Technology allows for time and resource reduction in tasks through process automation. In this way, a company can achieve much more efficient results, increase performance, and ultimately improve profits. Marketing is not exempt from process automation. In this article, we will explore the benefits of marketing automation and the steps and tools to achieve it.

Although it may seem obvious to say, e-commerce requires a robust security system. In fact, it wasn't so evident until recently for some, but nowadays, more people are becoming aware of the relevance of this matter.

One of the threats present on the internet that every website owner should be aware of is Distributed Denial of Service (DDoS) attacks. The risk they pose to servers is increasing worldwide, regardless of your location. The consequences of such attacks are far from pleasant, hence the need to understand what they are and, more importantly, how to protect your business from becoming a victim of DDoS.

Nowadays, there are various methods to position your brand. One that stands out for its effectiveness is email marketing campaigns, as it allows you to take actions in design and implementation that generate better returns on investment. That's why we invite you to stay until the end to resolve all your doubts about how to do it effectively.

Today, we're going to talk about an important yet often overlooked topic: web accessibility. Sometimes, when we're excited about designing websites and mobile applications, it's easy to forget that everyone should be able to enjoy what we create. But don't worry! In this article, I'll show you what web accessibility is, some key techniques to implement it, and why it's essential for businesses to have accessible websites. So, let's get started!

Invoicing is one of the most crucial activities in any business due to its direct relationship with revenue. However, it often comes with high costs in terms of personnel expenses, effort, and time, in addition to the challenges of mobility and absenteeism characteristic of the world today.